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Welcome to firstSTREET!
firstSTREET is the leading direct marketer of innovative products for Boomers
and Beyond in the United States. Our products are advertised in virtually all of
America’s major consumer magazines, and marketed to our house file of over 2.5
million customers (average age---65) via our monthly catalog. Our award
winning web sites attract millions of visitors per year... ranking it as one of
the top ‘Boomer and Beyond’ destination sites on the internet.
firstSTREET’s success in marketing to boomers and beyond stems from
our in-depth understanding of their wants/needs, and our ability to develop a persuasive
selling message that is then delivered via the appropriate, ‘targeted’
marketing mix. Our ads are tested using focus groups, selected print publications, and
email. Results are benchmarked versus our extensive data base of past product introductions,
allowing us to accurately predict a product’s potential for success.
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Partner Brands:
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firstSTREET Brands:
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Jitterbug® Cell Phones
Jacuzzi® Walk-in Tubs
Clarity® Phones
Neptune® Bath Lifts
Hamilton® Captel® Phone
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Balanced Spectrum® Lamps
Perfect Choice HD™
WOW Computer™
Perfect Sleep Chair® Lift Chairs
Nightlighter™ Flashlight
Easy Climber® Stair Lifts
Night Proofs™ Incontinence Briefs
Freedom Cycle™ Bicycles
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We’re firstSTREET---the first place to turn for marketing to Boomers and Beyond.
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