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Welcome to firstSTREET!

firstSTREET is the leading direct marketer of innovative products for Boomers and Beyond in the United States. Our products are advertised in virtually all of America’s major consumer magazines, and marketed to our house file of over 2.5 million customers (average age---65) via our monthly catalog. Our award winning web sites attract millions of visitors per year... ranking it as one of the top ‘Boomer and Beyond’ destination sites on the internet. 

firstSTREET’s success in marketing to boomers and beyond stems from our in-depth understanding of their wants/needs, and our ability to develop a persuasive selling message that is then delivered via the appropriate, ‘targeted’ marketing mix. Our ads are tested using focus groups, selected print publications, and email. Results are benchmarked versus our extensive data base of past product introductions, allowing us to accurately predict a product’s potential for success.

Partner Brands: firstSTREET Brands:
Jitterbug® Cell Phones
Jacuzzi® Walk-in Tubs
Clarity® Phones
Neptune® Bath Lifts
Hamilton® Captel® Phone
Balanced Spectrum® Lamps
Perfect Choice HD™
WOW Computer™
Perfect Sleep Chair® Lift Chairs
Nightlighter™ Flashlight
Easy Climber® Stair Lifts
Night Proofs™ Incontinence Briefs
Freedom Cycle™ Bicycles

We’re firstSTREET---the first place to turn for marketing to Boomers and Beyond.


Unique Gifts

firstSTREET also prides itself in providing seasonal gift ideas that are unique and targeted to our customers. Our Unique Gift Ideas, for example, combine seasonal holiday items with delightful gifts for grandchildren, gifts for seniors and parents alike. Our interactive toys and games are particularly loved by our customers.

Copyright, © 2018 firstSTREET for Boomers and Beyond, Inc. All rights reserved.
1998 Ruffin Mill Rd.
Colonial Heights, VA 23834