Our Story

Our company was founded over 30 years ago, selling unique and interesting products to a broad audience via catalog and other direct marketing channels. 

In 2004, we identified an unmet and growing market need around serving the specific needs of senior citizens. We changed the product mix and marketing to fill this need and the firstSTREET for Boomers and Beyond brand was born.


Today we’re the leading direct marketer in the United States serving seniors & elderly consumers looking for a variety of mobility and other solutions to the challenges of aging. Here’s how we serve our customers:


Click on the above links to learn more about how we serve this fast-growing target market.