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Shopping Channels
One of firstSTREET’s most promising and fastest growing channels of distribution
for our products is the shopping channel market. We share a common ground with these
companies as we both are highly specialized in marketing new and unique products. Their
appetite for these type of items is insatiable and provides an open door for our expertise
and items we bring. In addition, we share similar demographics as they tend toward
the same older demographic that prefers buying in this direct method.
We also have on staff an industry veteran in this channel, which brings tremendous expertise
and contacts to this initiative. We currently work with the major players in this business and
have developed numerous relationships with several buyers and their targeted shows so that we
can target the appropriate consumer and gain timely access to their airings.
We have found that this channel, as similar as it may be, has little overlap with our other
channels of business and provides our products with incremental sales and a very distinct and
strategic marketing exposure. This exposure helps build the item’s longevity as it plays
a critical role in the early life cycle of the product. We also continue to work on other
formats and new TV shopping initiatives that will increase our range of opportunities within
this channel.
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