Technology

Proper application of technology gives firstSTREET a great advantage. 

• We realize that direct marketing means analysis.  Quick and accurate information is made available to the decision makers through the use of state-of-the-art database management systems and reporting systems.

• A fully-staffed IT department provides custom in-house applications to automate many of our complex processes.

• We employ a all-inclusive fulfillment system called Synaro Advantage Plus to provide automation for our core business such as order entry, fulfillment, inventory control, accounting, and special promotional management.

• Our dedicated phone switch (PBX) is able to handle hundreds of calls at one time and route them to the appropriate sales or customer service representative.

• By assigning unique toll-free phone numbers and specific promotion codes  to every advertisement allows us to accurately and immediately track customer response.