Seniors...who we define as Baby Boomers and Beyond. The number of Americans
in the 55+ age group is growing six times faster than the rest of the population. Seniors
control 80% of all financial assets. The mature market is credited with half of all
discretionary spending in the U.S. 24% of second home owners are retired and spend an
average of five times as much on their properties as those with one home. Seniors want
to enjoy life, be physically fit, and remain independent.