Management Team

Mark Gordon, Board member and President & CEO, joined the company in January 2002 and is responsible for the daily operations and the strategic direction of the Company. Mr. Gordon was elected to the Board of Directors in September of 2003. Mr. Gordon began his career at Procter & Gamble where he was in marketing/brand management for 10 years and eventually rose to corporate VP, responsible for the operations of the $700 million Mexican business unit. Mr. Gordon has also worked as VP of Marketing for an early stage telecommunications company, Broadslate Networks, and as senior VP of Marketing/Strategy for Owens & Minor. Mr. Gordon holds B.S. and M.B.A. degrees from the University of Virginia.

Kevin Miller, VP Finance, joined the company in November 1997 and is responsible for the Company’s financial and accounting operations, as well as oversight of warehouse fulfillment operations. Prior to joining firstSTREET, Mr. Miller provided consulting services focused on financial and operational process improvement, as well as serving as a principal and manager of an optical equipment manufacturer. He has formerly served as VP of Finance for RxTec, Inc. and as a commercial lending officer for Sovran Bank. Mr. Miller holds a B.S. in Finance and Accounting from Virginia Polytechnic Institute & State University and an M.B.A. in Decision Sciences from Virginia Commonwealth University.

Stacy Hackney, General Counsel & Secretary, is responsible for general legal matters and FTC compliance. Ms. Hackney joined the company in 2007. Before assuming her current position, she served as Corporate Attorney for Dollar Tree Stores, Inc. Prior to that, she worked as an attorney for McGuireWoods. Ms. Hackney received her law degree from the University of Virginia School of Law and a BA degree from Wake Forest University.

Dave Modena, VP Merchandising, is responsible for all merchandise selection and buying decisions. Prior to joining the Company, Mr. Modena was the Director of Non-Foods, Services, & Retail Business Development for Ukrop's Supermarkets. Before joining Ukrop’s, Mr. Modena held several merchandising positions with Best Products including Director of Housewares. Mr. Modena has a B.S.degree from the Virginia Polytechnic Institute & State University.

John Fleming, VP Media, is responsible for all of the Company’s Media and Email marketing. Mr. Fleming originally worked for the Company in 1991 as a creative consultant. Following 6 years experience in media sales with Landmark Communications and Continental Cablevision, he returned to the Company in 1997. Mr. Fleming holds a B.A. from the College of William and Mary.

Tim Hoerrner, VP of Catalog and Internet, joined firstSTREET in July 2009. He is responsible for the marketing, merchandising and creative presentation of firstSTREET’s product line and for ensuring effective and efficient customer communication strategies across the company. Mr. Hoerrner has over 15 years of direct marketing experience with companies such as L.L. Bean, Williams-Sonoma, Road Runner Sports and Circuit City. He has a solid track record of growing the business lines that he has managed. Prior to joining firstSTREET, he was a consultant, helping direct marketing and retail organizations optimize their direct-to-customer marketing strategies. Mr. Hoerrner has a B.S. in Marketing Management and an M.B.A. in Finance and Economics from Rensselaer Polytechnic Institute.

Bud Myers, Sr. Director Merchandising joined the company in April 2003. Prior to joining firstSTREET, Mr. Myers had varied experience in consumer electronics as VP Sales & Marketing for Marantz, Frox Interactive, Craig Consumer Electronics, Remington, and Unical (Northwestern Bell); and as national accounts manager for Casio and Rayovac. He was VP of Delta Sales Corp, a regional CE rep firm, and has been responsible for product positioning, development, and launch at those companies as well as JBL, THX, Dolby Labs, and ADS. He has been a speaker at the Consumer Electronics Show and has been a member of the Forbes Technology Panel. Since 1996, he has been seen regularly on WTVR-TV, a CBS affiliate.

Roger Falardeau, VP of Information Technology, joined the company in October 2007 and is responsible for all aspects of Information Technology. Before joining firstSTREET, Mr. Falardeau was President and Founder of RPF Technologies providing online software and solutions to the residential and commercial building industries. Prior to that, Mr. Falardeau provided consulting services focused on software and process engineering to a long list of clients including Fidelity Investments, Philip Morris Corporation, and Dun & Bradstreet. Mr. Falardeau holds a BS in Computer Science from the University of Lowell.

Carl Kramer, VP of New Systems, joined the company in 1993.  He is responsible for research, procurement and installation of new IT systems.  Prior to joining firstSTREET, Mr. Kramer served 2 years as a Database Analyst for Philip Morris, Inc., and 6 years as a Director of Application Development for Logicon, Inc., a leading defense contractor.  Prior to that, he served four years as a Programmer/Analyst Officer in the U.S. Air Force.  Mr. Kramer holds a B.S. in Computer Science from Virginia Polytechnic Institute & State University.

Hunter Donaldson, VP of Sales and Customer Service, is responsible for the management of both the sales and customer service call centers. Mr. Donaldson has served in a number of capacities with firstSTREET since joining the company in 1997, including Sales Supervisor, Customer Service Manager, and Sales Manager. Mr. Donaldson has a B.S. in Marketing from the University of Richmond.