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Management Team

Mark Gordon joined the company in January 2002 and is responsible for the daily operations and the strategic direction of the Company. Mr. Gordon was elected to the Board of Directors in September of 2003. Mr. Gordon began his career at Procter & Gamble where he was in marketing/brand management for 10 years and eventually rose to corporate VP, responsible for the operations of the $700 million Mexican business unit. Mr. Gordon has also worked as VP of Marketing for an early stage telecommunications company, Broadslate Networks, and as senior VP of Marketing/Strategy for Owens & Minor. Mr. Gordon holds B.S. and M.B.A. degrees from the University of Virginia.

Stacy Hackney is responsible for general legal matters and FTC compliance. Ms. Hackney joined the company in 2007. Before assuming her current position, she served as Corporate Attorney for Dollar Tree Stores, Inc. Prior to that, she worked as an attorney for McGuire Woods. Ms. Hackney received her law degree from the University of Virginia School of Law and a B.A. degree from Wake Forest University.

Dave Modena leads our expansion into senior-friendly, home renovation products, designed and installed to help seniors live independently longer in their own homes. Prior to joining the Company, Mr. Modena was the Director of Non-Foods, Services, & Retail Business Development for Ukrop’s Supermarkets. Before joining Ukrop’s, Mr. Modena held several merchandising positions with Best Products including Director of Housewares. Mr. Modena has a B.S. degree from the Virginia Polytechnic Institute & State University.

John Fleming is responsible for all of the Company’s direct response print, newspaper and DRTV marketing. Mr. Fleming originally worked for the Company in 1991 as a creative consultant. Following 6 years experience in media sales with Landmark Communications and Continental Cablevision, he returned to the Company in 1997. Mr. Fleming holds a B.A. from the College of William and Mary.

Roger Falardeau joined the company in October 2007 and is responsible for all aspects of Information Technology. Before joining firstSTREET, Mr. Falardeau was President and Founder of RPF Technologies providing online software and solutions to the residential and commercial building industries. Prior to that, Mr. Falardeau provided consulting services focused on software and process engineering to a long list of clients including Fidelity Investments, Philip Morris Corporation, and Dun & Bradstreet. Mr. Falardeau holds a B.S. in Computer Science from the University of Massachusetts.

Steve Parker is responsible for the flagship firstSTREET catalog, print media, direct mail, internet, merchandising and inventory management groups. Mr. Parker began his career with ten years in Fortune 500 consumer package goods marketing, working on leading national brands including Keebler and No Nonsense pantyhose. He then joined as SVP Marketing, helping take MyPoints public in 1999. He subsequently led startups in diverse fields including marketing automation tools, real estate investing and green energy before joining firstSTREET in 2010. Mr. Parker holds a B.S. in Commerce from the University of Virginia and an MBA from Loyola University in Chicago.

Hunter Donaldson is responsible for the management of both the sales and customer service call centers. Mr. Donaldson has served in a number of capacities with firstSTREET since joining the company in 1997, including Sales Supervisor, Customer Service Manager, and Sales Manager. Mr. Donaldson has a B.S. in Marketing from the University of Richmond.

Tim Hague joined the company in December 2010 and has responsibilities for a team of merchants that select products for the company. He is also responsible for the development, presentation and marketing of products through the company's monthly firstSTREET catalog. Prior to joing firstSTREET, Mr. Hague owned and operated a small chain of seasonal retail stores. Mr. Hague has more than 20 years of experience in merchandising and held various positions at several national retailers. He recently held a senior level merchant position at Circuit City Stores, Inc. overseeing a team of several merchants with P&L responibility and sales totalling approximately $1 billion in annual sales. He also held a Divisional Merchandise Manager position for a worldwide retailer with a number of merchants reporting to him and a sales portfolio of $250 million annually. He also has experience in Internet and Catalog merchandising and marketing. He holds a B.S. in Business Administration and a Minor in Economics from Virginia Commonwealth University.

Mark Morrison joined the company in April 2018 and is responsible for all Finance, Accounting and Treasury functions. Before joining firstSTREET, Mr. Morrison was Director of Finance for the U.S. operations of Campofrio Food Group, a global food manufacturer. Prior to that, he served as Vice President of Finance for an electronics manufacturer serving the telecommunications industry. Mr. Morrison holds a B.S. degree from the University of Virginia.

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1998 Ruffin Mill Rd.
Colonial Heights, VA 23834