Mark Gordon, Board member and President & CEO, joined the company in January 2002
and is responsible for the daily operations and the strategic direction of the Company. Mr. Gordon
was elected to the Board of Directors in September of 2003. Mr. Gordon began his career at Procter
& Gamble where he was in marketing/brand management for 10 years and eventually rose to corporate
VP, responsible for the operations of the $700 million Mexican business unit. Mr. Gordon has also
worked as VP of Marketing for an early stage telecommunications company, Broadslate Networks, and
as senior VP of Marketing/Strategy for Owens & Minor. Mr. Gordon holds B.S. and M.B.A. degrees
from the University of Virginia.
Kevin Miller, VP Finance, joined the company in November 1997 and is responsible for
the Company’s financial and accounting operations, as well as oversight of warehouse fulfillment
operations. Prior to joining firstSTREET, Mr. Miller provided consulting services focused on financial
and operational process improvement, as well as serving as a principal and manager of an optical equipment
manufacturer. He has formerly served as VP of Finance for RxTec, Inc. and as a commercial lending officer
for Sovran Bank. Mr. Miller holds a B.S. in Finance and Accounting from Virginia Polytechnic Institute
& State University and an M.B.A. in Decision Sciences from Virginia Commonwealth University.
Stacy Hackney, General Counsel & Secretary, is responsible for general legal matters
and FTC compliance. Ms. Hackney joined the company in 2007. Before assuming her current position, she
served as Corporate Attorney for Dollar Tree Stores, Inc. Prior to that, she worked as an attorney for
McGuire Woods. Ms. Hackney received her law degree from the University of Virginia School of Law and a B.A.
degree from Wake Forest University.
Dave Modena, Senior VP, Aging In Home Division, leads our expansion into senior-friendly,
home renovation products, designed and installed to help seniors live independently longer in their own
homes. Prior to joining the Company, Mr. Modena was the Director of Non-Foods, Services, & Retail
Business Development for Ukrop’s Supermarkets. Before joining Ukrop’s, Mr. Modena held several
merchandising positions with Best Products including Director of Housewares. Mr. Modena has a B.S. degree
from the Virginia Polytechnic Institute & State University.
John Fleming, VP Print Media Division, is responsible for all of the Company’s direct
response print, newspaper and DRTV marketing. Mr. Fleming originally worked for the Company in 1991 as a
creative consultant. Following 6 years experience in media sales with Landmark Communications and Continental
Cablevision, he returned to the Company in 1997. Mr. Fleming holds a B.A. from the College of William and Mary.
Roger Falardeau, VP of Information Technology, joined the company in October 2007 and is responsible
for all aspects of Information Technology. Before joining firstSTREET, Mr. Falardeau was President and Founder of
RPF Technologies providing online software and solutions to the residential and commercial building industries. Prior
to that, Mr. Falardeau provided consulting services focused on software and process engineering to a long list of
clients including Fidelity Investments, Philip Morris Corporation, and Dun & Bradstreet. Mr. Falardeau holds
a B.S. in Computer Science from the University of Massachusetts.
Steve Parker, VP Direct Marketing Division, is responsible for the flagship firstSTREET catalog,
direct mail, internet, merchandising and inventory management groups. Mr. Parker began his career with ten
years in Fortune 500 consumer package goods marketing, working on leading national brands including Keebler
and No Nonsense pantyhose. He then joined MyPoints.com as SVP Marketing, helping take MyPoints public in 1999. He
subsequently led startups in diverse fields including marketing automation tools, real estate investing and green
energy before joining firstSTREET in 2010. Mr. Parker holds a B.S. in Commerce from the University of Virginia
and an MBA from Loyola University in Chicago.
Hunter Donaldson, VP of Sales and Customer Service, is responsible for the management of both
the sales and customer service call centers. Mr. Donaldson has served in a number of capacities with firstSTREET
since joining the company in 1997, including Sales Supervisor, Customer Service Manager, and Sales Manager. Mr.
Donaldson has a B.S. in Marketing from the University of Richmond.
Tim Hague, VP Merchandising and Catalog, joined the company in December 2010 and has responsibilities
for a team of merchants that select products for the company. He is also responsible for the development,
presentation and marketing of products through the company's monthly firstSTREET catalog. Prior to joing firstSTREET,
Mr. Hague owned and operated a small chain of seasonal retail stores. Mr. Hague has more than 20 years of experience
in merchandising and held various position at several national retailers. He recently held a senior level
merchant position at Circuit City Stores, Inc. overseeing a team of several merchants with P&L responibility
and sales totalling approximately $1 billion in annual sales. He also held a Divisional Merchandise Manager
position for a worldwide retailer with a number of merchants reporting to him and a sales portfolio of $250
million annually. He also has experience in Internet and Catalog merchandising and marketing, He holds a B.S.
in Business Administration and a Minor in Economics from Virginia Commonwealth University.
Phil Goodhart, VP Marketing for Aging In Home Division, joined firstSTREET in January 2013.
He is responsible for the company’s direct mail campaigns, as well as the database and customer communication
strategies across the company. Prior to joining firstSTREET, Mr. Goodhart spent 18 years with the Danbury Mint,
a leading direct marketer of collectibles, holding executive positions in the areas of product management
and operations. More recently as a consultant, he helped organizations optimize their direct-to-customer
marketing strategies in industries such as allergy relief, pet care, and jewelry. Mr. Goodhart holds a B.A.
in Economics from Princeton University and an M.B.A. from Harvard Business School.
John Roberge, VP of Sales, Aging In Home Division