Database Marketing

The cornerstone of great direct marketing is a robust marketing database and firstSTREET has developed a sophisticated, in-house marketing database system that is flexible, fast and refreshed daily. Our files are updated with age/demographic-profiles as soon as it becomes available. The database even tracks multi-channel behaviors so we can measure responses to marketing promotions regardless of which channel a transaction is entered. firstSTREET also has excellent relationships with all of the co-operative catalog databases and uses them extensively to prospect for new customers.