Consumer Research

firstSTREET has a strategic partnership with the Southeastern Institute of Research (SIR), which we believe is the leading research firm in the area of Baby Boomers and beyond. Their nationally recognized research project... the Boomer Project... already holds the answers to most questions regarding the habits/practices and wants/desires of Boomers and Beyond today. For product specific research needs, we can work with you to have SIR provide the answers you need in an economical, accurate, and timely manner.