firstSTREET has a strategic partnership with the Southeastern Institute of
Research (SIR), which we believe is the leading research firm in the area of Baby
Boomers and beyond. Their nationally recognized research project... the
Boomer Project... already holds the answers
to most questions regarding the habits/practices and wants/desires of Boomers and
Beyond today. For product specific research needs, we can work with you to have SIR
provide the answers you need in an economical, accurate, and timely manner.