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Database Marketing
The cornerstone of great direct marketing is a robust marketing database and
firstSTREET has developed a sophisticated, in-house marketing database system that
is flexible, fast and refreshed daily. Our files are updated with age/demographic-profiles
as soon as it becomes available. The database even tracks multi-channel behaviors
so we can measure responses to marketing promotions regardless of which channel a
transaction is entered. firstSTREET also has excellent relationships with all of the
co-operative catalog databases and uses them extensively to prospect for new customers.
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