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Consumer Research
firstSTREET has a strategic partnership with the Southeastern Institute of
Research (SIR), which we believe is the leading research firm in the area of Baby
Boomers and beyond. Their nationally recognized research project... the
Boomer Project... already holds the
answers to most questions regarding the habits/practices and wants/desires of Boomers
and Beyond today. For product specific research needs, we can work with you to
have SIR provide the answers you need in an economical, accurate, and timely manner.
The Boomer Project is introducing a new, subscription-only newsletter about marketing
to today’s Boomer Consumer.
Called "Boomer Marketing News,"
this monthly, 8-page, 4-color PDF newsletter contains articles, interviews, analyses and
research findings that will help marketers better understand today’s Boomer Consumer.
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