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Consumer Research
firstSTREET has a
strategic partnership with the Southeastern Institute of
Research (SIR), which we believe is the leading research firm in
the area of Baby Boomers and beyond. Their nationally
recognized research project….the
Boomer Project….already
holds the answers to most questions regarding the
habits/practices and wants/desires of Boomers and Beyond today. For
product specific research needs, we can work with you to
have SIR provide the answers you need in an economical,
accurate, and timely manner.
The Boomer Project is
introducing a new, subscription-only newsletter about
marketing to today's Boomer Consumer.
Called "Boomer
Marketing News," this monthly, 8-page, 4-color PDF
newsletter contains articles, interviews, analyses and
research findings that will help marketers better understand
today's Boomer Consumer. |
